Marketing agency in Riyadh that moves markets.
Case studies
100+ influencers. 4+ campaigns. 120+ videos.
Full influencer management locally and internationally, internal communications, creative ideation, international promotional events, and exhibition booth design.
National data ethics awareness.
Motion graphics, leadership workshops, social media campaigns, and visual identity development for Saudi Arabia's data and AI authority.
8 institutional films. 2M+ organic views.
Full-cycle film production for the General Entertainment Authority: scripting, cinematography, post-production and digital distribution.
10,000+ attendees. National Day activation.
End-to-end event production for Saudi Arabia's Ministry of Defense: concept, logistics, entertainment, and media coverage.
Long-term internal and external content management: social media graphics, health campaigns, international event announcements.
Cinematic brand films for the world's leading Arabic language institution: talent casting, full production, and distribution strategy.
Event management across national occasions: Eid, National Day, Founding Day. Internal comms, logistics, media coverage, and CSR programs.
Gulf-wide health initiative executed over 3 days in Dubai. Marketing strategy, participant experience, digital marketing, and full event management.
Our services
Marketing Strategy
Brand positioning, competitive intelligence, and roadmaps built for real growth.
↗Brand Building
Visual identity systems, brand governance, and style guides.
↗Digital Marketing
Social media management, paid media, SEO, and influencer campaigns.
↗Creative Content
Copywriting, graphic design, motion graphics, film production, and infographics.
↗Event Design
End-to-end event strategy, logistics, activation, and media coverage.
↗Personal Marketing
Personal branding for executives: identity, content strategy, and media presence.
↗Film Production
Cinematic brand films, documentary content, and motion graphics.
↗Marketing Research
Market studies, quantitative research, and data-driven campaign planning.
↗Influencer Marketing
100+ influencer network managed locally and globally across all platforms.
↗Five pillars, one vision
Updated Perspective Marketing Group is the parent of five specialized entities, each contributing a distinct capability to deliver comprehensive marketing excellence.
WIT Agency
Full-service creative marketing: strategy, content, digital, events, and production.
SinMAR
Strategic marketing consulting for government and enterprise clients since 2016.
The Marketing Hub
Community space: podcast studio, workshops, and knowledge exchange.
Backbones
Digital marketing: performance media, SEO, paid campaigns and social.
Solid Internal Comm
Internal communications strategy and employee engagement solutions.
The team behind the work
Dr. Saad bin Abdulaziz Al-Hokail
Founder & CEOPhD in Business Administration & Marketing, University of Texas (2015). Founder of SinMAR Consulting, co-founder of the Saudi Marketing Association, winner of the Dyson Global Award for Marketing Research (2016). Assistant Professor at Faisal University.
Suleiman Al-Hokail
Operations DirectorMSc in Professional Accounting, Texas A&M (2017). Former Dean of Business College, Al-Majmaah University. Head of Marketing & Brand Committee, Al-Feiha Club.
Maha Al-Saadoun
Director of Creative Projects11+ years in PR, marketing, and project management. PMP certified. Led projects across entertainment, defense, culture, and sports sectors. Collaborated with GEA and Ministry of Culture.
Dr. Noof Al-Reis
Creative DirectorPhD in Marketing, King Saud University. MA in Strategic Marketing & Innovation. Assistant Professor of Marketing. Specializes in brand strategy and research.
Dr. Suleiman Al-Musaiteer
Business Development Consultant20+ years across education, retail, healthcare, and entertainment. Pioneer of cinema in Saudi Arabia: first cinema site manager at VOX Cinemas Riyadh Park.
Trusted by the best
A partial list across three sectors, from sovereign institutions to defense, aviation, and consumer brands.
Common questions
We offer brand identity and development, digital marketing (social media, paid media, SEO, and influencer), event management and production, corporate film and video production, and marketing strategy and research. All services are available in both Arabic and English.
Yes. We have extensive experience with government ministries, Vision 2030 entities, and public sector organisations, including the Ministry of Defense, SDAIA, the General Entertainment Authority, and the Gulf Health Council.
Arabic-first production is at the core of what we do. Our team writes, directs, and produces natively in Arabic, not translated from English, which consistently outperforms adapted content across every Saudi platform.
Email us at info@upmgsa.com with your project context, sector, and timeline. We typically respond within one business day and begin every engagement with a short brief conversation before proposing an approach.
What partners say
"They understood our audience before we'd finished the brief. Every deliverable landed exactly where it needed to."
Marketing Director, Government sector partner"From concept to execution, communication was fast and the output never missed a beat. It's rare to find a team that moves at that pace without cutting corners."
Head of Communications, Private sector partner"Our National Day activation was the most seamless event we've run. Every detail was handled before we had to ask."
Brand Manager, Defense & Aviation sector partnerReady to build something remarkable?
Headquartered in Riyadh, Anas bin Malik Road, Yasmine District. Send a brief, a question, or simply say hello.
info@upmgsa.com ↗New Business
info@upmgsa.com
+966 50 330 3807
Sun–Thu · 9am–6pm AST